GETTING THE WORD OUT

What's the best way to sell lemonade? Get the word out! And what better way to do that than a poster?

Here's a chance to have your students dabble in advertising by creating posters to attract customers to their lemonade stand.

Have each student (or interested students) design a poster on 8.5 X 11 white paper. Posters should include:

• A catchy slogan
• Original artwork related to your school's lemonade stand celebration
• Information about the lemonade stand
  • Where is the stand?
  • When is lemonade being sold?
  • How much is a cup of lemonade? (We encourage sites to sell lemonade for a donation, but some schools may choose to ask for a flat rate - - i.e. 50 cents).
  • Who benefits from the funds raised through lemonade sales
• Students may use markers, colored pencils or crayons in developing their posters.Posters should NOT be three dimensional - - as the winning entries will need to be scanned into a computer.

Each school participating in the poetry contest should select one poster contest winner who best addresses the above criteria. That poster should be scanned as a JPEG image and emailed to Heather Weisse. Click here to download the judging rubric.

Send your school's winning entry to Heather Weisse via email no later than Wednesday, April 16, 2008. Entries will become part of our virtual mural and will be posted on this website. Entries will be evaluated based on the criteria above by a team of educators. The winning entry will be featured on the Alex's Lemonade Website!

Project Timeline:

• Now - April 16, 2008: Schools conduct individual poster contests
• April 16, 2008: School entries for national contest DUE
• April 17- April 23, 2008: Poster entries evaluated
• April 24, 2008: Winning poster announced during the celebration videoconference
  

A Note about PA State Standards:
Depending on how individual educators interpret and manage the development of posters/school-sponsored poster contests, the following standards may be met through participation in this project:

Standards in Arts and Humanities

9.1 Production, Performance and Exhibition of Dance, Music, Theatre and Visual Arts (All Grade Levels)

A. Know and use the elements and principles of each art form to create works in the arts and humanities.

B. Recognize, know, use and demonstrate a variety of appropriate arts elements and principles to produce, review and revise original works in the arts.

E. Arts and Communication

9.1.3.E - Demonstrate the ability to define objects, express emotions, illustrate an action or relate an experience through creation of works of arts.

9.1.5.E - Know and demonstrate how arts can communicate experiences, stories or emotions through the production of works in the arts.

9.1.8.E - Communicate a unifying theme or point of view through the production of works in the arts.

9.1.11.E-Delineate a unifying theme through the production of a work of art that reflects skills in media processes and techniques.

Standards for Career Education and Work

13.4 Entrepreneurship

13.4.3.C: Describe age-appropriate entrepreneurial opportunities, such as, but not limited to: bake sale, crafts, lemonade stand, pet care.

13.4.5.C: Discuss the steps entrepreneurs take to bring their goods and services to market, such as, but not limited to: marketing, production, research and development, and selection of goods and services.

13.4.8.C: Identify and describe basic components of a business plan, such as, but not limited to: business idea, competitive analysis, daily operations, finances/budget, marketing, productive resources (human, capital, natural), and sales forecasting

13.4.11.C: Develop a business plan for an entrepreneurial concept of personal interest and identify available resources